000 / 011 List of Works

001HexClad
Go-to-Market Strategy for a New Product CategoryIntroduced the apron as a brand tool, not just utilitarian,
but a visual expression of HexClad’s design ethos.
Collaborated with chefs to create a modern, versatile piece that could live naturally in high-exposure environments.

[View...]

002
HexClad x Benny Blanco
Executed a brand parnership with Benny Blanco to co-design a limited-edition product that fused his creative style with HexClad.
Aiming to connect with a younger audience. The collaboration resulted in national media coverage, sold-out inventory, and a notable boost in brand perception.

[View...]

003HexClad
Brand ActivationsRedesigned the event experience with modular,
visually consistent environments that reflected HexClad’s high-performance ethos.
Collaborated with design and production teams to ensure functionality, storytelling, and flexibility across venues.
[View...]

004HexClad
Merchandise
Launched a curated line of elevated merchandise integrated into brand campaigns,
partnerships, and experiential events.
The collection reinforced HexClad’s lifestyle positioning and deepened brand loyalty by engaging customers beyond the kitchen.

[View...]

005Asha Noodles x 88 Rising
Brand Activation Conceptualized and led the design and production teams to create an immersive Asha Noodles’ booth activation at the 88rising Food Festival in Los Angeles,
delivering a visually striking and interactive experience that captured the essence of the brand and attracted a highly engaged audience.
[View...]

006A$AP ROCKY x PacSun
Creative Consulting Delivered a distinctive visual identity that resonated with both A$AP Rocky’s fans and PacSun’s core audience, elevating the collaboration’s cultural impact.

[View...]

007Florilege
Brand Strategy & Direction Built a strategic approach centered on storytelling around artisanal techniques, ingredient curation, and fragrance precision.
Emphasized a clean, minimal aesthetic to showcase product elegance and craftsmanship without distraction.

[View...]

008HUNT DEVELOPERS
Brand Strategy & Direction Established a distinct brand vision and unified messaging framework. Led a content team to produce lifestyle photography,
behind-the-scenes stories, and luxury showcases tailored to the audience. Resulted in a cohesive brand presence that elevated Hunt Developers as a leading name in luxury real estate,
driving stronger recognition and engagement.

[View...]

009
Golf Story
Content Marketing Strategy & DirectionCrafted a content strategy aligned with Golf Story’s focus on community and talent development.
Provided creative direction to produce engaging, authentic visuals showcasing winter golf camps for pros and emerging players.

[View...]

010Aurora
Brand Strategy & Direction Conducted in-depth market and audience analysis to uncover core values and unique selling points.
Developed a refined content strategy tailored to resonate with the target clientele. Collaborated closely with content production team to produce a informative and on-brand content.

[View...]

011
The Issue Of
Brand Strategy & Direction
[View...]

© Cargo Demo Template